Texas professor Steve Sarkisian mentioned previous this past that his message to his workforce this pace was once “embrace the hate.”

He would possibly no longer have anticipated it to return from the Weighty 12 commissioner, alternatively.

When league boss Brett Yormark spoke at Texas Tech’s Crimson Raider Membership kickoff luncheon Wednesday, he delivered a message to professor Joey McGuire about his expectancies for Tech’s recreation in opposition to the Longhorns of their ultimate regular-season recreation within the convention.

“Coach [McGuire], I’m not going to put any pressure on you, but I’m gonna be in Austin for Thanksgiving, OK? And you’d better take care of business like you did right here in Lubbock last year,” Yormark mentioned to thank you from the target audience.

The feedback will upload a modest remaining spice to the sport that was once already turned around later closing pace, when the Crimson Raiders beat the Longhorns 37-34 and the Texas Tech social media workforce tweeted a video of McGuire within the storage room announcing, “I told you they were gonna break, and they did. The country’s gonna find out: Everything runs through Lubbock!”

McGuire smiled at Weighty 12 media past this pace when requested concerning the video, announcing his feedback had been meant for his storage room and no longer the society, however that he stands via them, including, “There’s nothing that comes out of my mouth that I don’t truly 100 percent believe.”

Sarkisian mentioned on Aug. 1 that the Longhorns know they’ll have a bull’s-eye on their again all season, announcing they had been “on a mission.”

“I think that they’ve kind of assumed this mentality of, ’embrace the hate,'” Sarkisian mentioned. “We get it. We’re the University of Texas, we get it. This is our last year in the Big 12. We can sit there and be a punching bag, or we can go attack the people that we’re going to play. And I think that they’ve assumed that responsibility to say, hey, we’re gonna go after everybody else, too. I think that that’s the right mentality to have.”

Oklahoma and Texas’ Weighty 12 serve of rights ran thru 2025, however each faculties yes in February to pay a complete of $100 million to let fall early and attach the SEC then season.

Texas president Jay Hartzell mentioned when the early progress was once introduced that the Longhorns had been having a look ahead to finishing a last season with “our friends and rivals.”

“Candidly, we were able to get Texas and Oklahoma out of here early,” Yormark mentioned Wednesday. “That was a big deal for us and I think [for] all of you.”