Shaquille O’Neal and Allen Iverson are coming again to Reebok, the corporate for which they had been signature athletes all the way through their Corridor of Status taking part in careers, to meet newly created control positions, in keeping with Boardroom. 

O’Neal will grant as president of basketball, with Iverson as his vp. Chatting with Boardroom, Reebok CEO Todd Krinsky, who began with the corporate in 1992, the similar while O’Neal used to be introduced enroute as a rookie with the Orlando Witchcraft, stated please see:

“Being at the company for such a long time, one of the things I’m most proud about, is a lot of brands have relationships with their athletes and endorsers. Usually they’re giving them product in perpetuity and having them come to events and appearances. With this, we’re actually bringing two of our legacy athletes together and having them be in real management positions within our company. … It’s a new move in our industry that hasn’t been done before.”

“A big part of my role will be leveraging my network to build bridges, connect the brand with players, and help those players develop through their partnership with Reebok,” O’Neal instructed Boardroom. 

Iverson appears to be like to spearhead participant recruitment, life “placing a focus on the brand’s presence in grassroots and community initiatives, and his annual “Iverson Vintage” High School showcase game,” as mentioned via Boardroom.