Ben Affleck’s Dunkin’ cinematic universe continues to develop.

On Tuesday evening all the way through the MTV Video Track Awards, the espresso and donuts chain debuted a unused industrial, directed by means of and starring Affleck, and produced by means of the actor’s Artists Equity manufacturing label.

The unused spot stars Affleck and rap famous person Ice Spice, who conceptualize a unused drink: The Ice Spice Munchkins Drink.

“How are people going to connect you to Dunkin’?” Affleck asks the track famous person. “Yeah, I’m a Dunkin’ girl,” she replies, suggesting the identify of the drink as a “collab.”

The brainstorming consultation ends with Affleck making an attempt to rap: “Here I am, I’m with Dunkin’…you go,” he tells Ice Spice. The spot ends with a promotion for the unused drink, which launches Wednesday and is in accordance with frozen espresso combined with pumpkin munchkins (donut holes).

The industrial is the 3rd from Affleck and Artists Fairness for Dunkin’ this life, kicking off with a Tremendous Bowl advert starring Affleck and his spouse, Jennifer Lopez, at a Dunkin’ drive-thru, and adopted by means of another ad in April through which Affleck used to be perplexed for Matt Damon. On the other hand, Dunkin’ says that this unused VMAs industrial marks the start of a unused marketing campaign “since formalizing their partnership following the success of their Super Bowl work.”

“Big promotion,” Affleck says, speaking to the digital camera all the way through the spot and hinting on the unused Dunkin’ offer. “They made me brand ambassador.”

“I’ve always been a Dunkin’ girl!” added Ice Spice in a remark. “Collaborating with Dunkin’ and Ben Affleck on this spot was a dream. The drink has a fun twist, a little something in the name for my fans, too. I can’t wait for everyone to try it.”

Affleck introduced Artists Fairness last year along Damon and RedBird Capital’s Gerry Cardinale. The manufacturing corporate is producing films (together with its debut venture, the Damon- and Affleck-starring movie Wind), TV presentations and advertisements, with the Dunkin’ campaigns a few of the first main initiatives.

Affleck is easily referred to as a non-public fan of the Fresh England-based espresso and donut chain, with places in all places the actor’s house atmosphere of Massachusetts.

You’ll be able to attend to the economic, which debuted all the way through the VMAs, underneath.