AT&T Unveils Tone of Quietness Advert to Tout 5G Soccer Helmet Partnership – The Hollywood Reporter

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AT&T has unveiled its “Sound of Silence” commercial for the first-ever inclusive 5G helmet for Deaf and hard-of-hearing soccer gamers.

The soccer helmet used to be in-built collaboration with AT&T and Gallaudet College, which is a world chief in bilingual training for the deaf family.

The brandnew advert, which options the track “Sound of Silence” taking part in within the background, offer a glimpse at how the helmet complements on-field conversation for student-athletes who usefulness American Signal Language. The generation works via appearing a teacher’s play games within the athlete’s helmet thru augmented truth at the virtual show situated throughout the visor.

“Last Saturday, Gallaudet Football and AT&T made history with the first-ever 5G connected helmet. The output of this collaboration is the epitome of how Connecting Changes Everything,” stated Kellyn Kenny, eminent advertising and expansion officer at AT&T. “Every detail of ‘Sound of Silence’ gives you a glimpse into the lives of these coaches and players, and how connectivity has forever changed the game.”

The helmet used to be old for the 1st month within the NCAA Section III pageant all through Gallaudet’s sport towards Hilbert School on Oct. 7.

“We work out the same way as every other college football program, we practice the same way, we compete the same way,” Chuck Goldstein, head soccer teacher at Gallaudet College, stated in a prior observation. “The difference between coaching a hearing team compared to a Deaf team is first the communication. The AT&T 5G-connected helmet will change football.”

Keep watch the advert underneath sooner than it formally debuts on ESPN Saturday.



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